Buying & Project Planning · 3 min read
How to Brief a Custom Teamwear Programme
Define the buyer, wearer, product scope, quantities, identity and required arrival date before technical decisions fragment across messages and files.

The decision in one paragraph
A useful first brief does not need every technical answer. It needs a clear buyer, user group, product scope, quantity structure, destination and decision route.
Separate buyer, wearer and approver
Record who purchases, who wears each item and who approves product, artwork and payment. A club, school, distributor and event organiser can require different records.
Build the range by use
List competition, training, travel, staff and accessory needs separately. Keep every product and quantity visible even when they share one programme.
Give quantities a structure
Separate players, goalkeepers, coaches, staff, participants and spares. The final quotation should show a quantity for every product line.
Prepare identity and personalisation
Send available logos, colours and references. Identify names, numbers, sponsor marks, labels and packaging that may require approval.
Choose evidence before release
Decide whether the project needs a size sheet, fit samples, material references, artwork trials or a pre-production sample.
Work backwards from arrival
State destination and required arrival date. Keep approval, production, inspection, transport and customs as separate planning stages.
What to confirm for your project
- Buyer and approver
- Products and quantities
- Wearer and size groups
- Artwork and personalisation
- Evidence needed before release
- Destination and required arrival
Questions to carry into supplier review
- Can the product remain open in the first enquiry?
- Who should own the final roster?
- Which decisions affect the quotation first?